Alex Steinweiss, Inventor of the Modern Album Cover
I assisted the Art Director in the mock up of cover art and hard cover slipcase to be used in promotional sales. I was also responsible for organizing, packaging, and shipping hundreds of original works from Alex Steinweiss’s own private collection to be scanned and photographed overseas for final layout.
Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.
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